Jul. 20, 2022
Packaging is a big part of marketing and branding. It's what helps your customers remember you and be drawn to your product, which is why it's so important for brands to take a look at their packaging and make sure it's up to date.
According to the Statistics from the well-recognized Smithers, Pira organization indicates demand for the world packaging industry will reach $1.05 trillion by 2024.
Packaging not only helps keep products safe during transit and storage, but it also plays a crucial role in marketing and brand recognition.
1. Digtial printing usage wider day by day.
As a result of this rapid growth, we have seen an increase in demand for more customized options. Digital printing allows packagers far more latitude in personalization and customizing options than mechanical processes as typesetting did. It is flexible for clients' design with faster production in good effect among the clients.
2. Personalized packaging will be easier for brands.
One report cites that 70% of marketers believe personalization has a strong or extremely strong impact on their customers. Personalize packaging is better for a brand to boost their culture and make difference from another brand
When a company presents its package in a story-like way that connects to consumers on an individual level, the product becomes irresistible. Personalization is a top 2022 packaging trend, and it’s sure to stay around for a while.
Sanarko packaging knows that and already works for many brands for this.
3. Clean Label to deliver informations
When a manufacturer packages their product in a way that makes content information clear, concise, and open, it promotes trust in the company’s brand name. This kind of transparency is important because it gives customers confidence in what they are buying and will help build loyalty over time.
4. The move toward bold designs
The move toward bold designs and effects on the packaging has been expanding for some time. And it will continue in 2022, this trend remains strong.
