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How to choose the right packaging for your chocolates

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Jul. 28, 2022

Before client taste your chocolate, its packaging always the first item drop into clients eye. So how to make your packaging was impressed and interested by clients is important for you.

 

1.First, consider your brand.

you might ask yourself:

Are my chocolates priced to be high end treats or everyday indulgences?

Does my business have a theme? How can I put incorporate that into my packaging?

Take your time and think about how you can use colors, textures, and shapes when designing your chocolate packaging so it draws your customers in.

 

2: Building Interest

How do you turn attention into interest through your packaging?

At this stage, it’s useful to get into your customer’s shoes and think what do you usually do after picking up a chocolate?

This is the space you can use to talk about the quality of your product or any other features or characteristics that are important to your target audience. You can even add a story or talk about the mission of your product.

Use all the panels of the chocolate boxes, chocolate bars, or sleeves to communicate what’s in it for your customers and reassure them that your product is the right choice.

 

2. Opt for the Right Candy Pads to Prevent Damage

Chocolate Packaging

There are many different types of candy pads available for your chocolate box. A thicker candy pad can protect more delicate chocolates from damage after packaging. A custom candy pad can be the perfect addition to your chocolate box, as you can choose the amount of ply you need.

You can also choose custom branded candy pads that feature your business logo on them.

 

3. Think About the Design

Design is a critical aspect of the marketing strategy of any business. And it is a big deal for the food industry. The size of the wrapping needs to be on par with the size of the chocolate bar. This means that it has to be compact and without spaces that could cause damage to the inner merchandise when in transit. The colors are also worth contemplating. And Sanarko Packaging will support you on this.

To increase brand recognition, you might even choose custom chocolate boxes with your business logo and colors. This choice reflects on your brand and is responsible for how your customers experience your chocolates.If you can’t find a readily available chocolate box or pad, you can order custom candy pads and boxes to the specifications you need

 

4. Choose a Sustainable Food Packaging Material

You will be doing a great deal of good for your business, the consumers, and the environment if you opt for sustainable options for chocolate packaging. Aside from the fact that the contents which in this case is a food item will not be compromised in any way, you can be sure the environment won’t suffer at the end when consumers are done with your cookies and sweets.

Companies like Sanarko Packaging are in professional packaging solution providing,  with the sustainable packaging materials and also will assist with developing the right custom design that will help your product sell in the market. So you might want to get in touch with them if you need help with chocolate wrappings and sleeves that will be ideal for food. You can find here more sustainable ways to better improve your business.

 

How to choose the right packaging for your chocolates

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